The Story Behind Lee Mods
Lee Mods Inc. was founded by David J. Lee, an entrepreneur and lifelong automotive enthusiast who believes buying aftermarket parts should be easier, more trustworthy, and far better organized around the vehicle a customer actually owns.
David founded Lee Mods with a straightforward objective: build the kind of automotive aftermarket company he would want to buy from himself—one that combines a broad selection of quality products with accurate vehicle fitment, respected manufacturers, straightforward information, responsive customer service, and a genuinely enjoyable shopping experience.
Built by an Entrepreneur—and an Enthusiast
David brings more than 30 years of experience across the automotive and insurance industries to Lee Mods, including business ownership, dealership management, sales, operations, marketing, customer service and business development.
That background shapes the philosophy behind Lee Mods. The company isn't being built simply to accumulate the largest possible catalog of automotive products. David's goal is to create a Tier-1 automotive shopping experience where an enthusiast can start with the vehicle in their driveway and quickly discover the products relevant to it.
Career & Entrepreneurial Journey
More Than 30 Years Across Automotive, Insurance & Business
David J. Lee's career began with a formal education focused on the business of automobiles. He earned a B.A. in Automotive Management and Marketing from Northwood University in Cedar Hill, Texas, complemented by dual minors in Psychology and International Business.
Smart Choice Automotive Leasing & Consulting — St. John's, Newfoundland, Canada
Following university, David began his professional automotive career with Smart Choice Automotive Leasing and Consulting, building early experience in automotive leasing, consulting, sales and customer relationships.
Ford Dealership Ownership & Management — Tennessee
David went on to build an extensive career in automotive retail. He spent more than 12 years as an owner/partner of Ford of Murfreesboro in Murfreesboro, Tennessee. He also co-owned and managed Wyatt Johnson Ford in Nashville and owned and managed Brown Lee Ford in Morrison, Tennessee.
Those years provided hands-on experience in dealership ownership and operations, manufacturer relationships, sales, marketing, customer experience and the day-to-day responsibility of building automotive businesses customers can trust.
2020 — A New Chapter
During the COVID period in 2020, David sold his interest in Brown Lee Ford to NASCAR driver Tyler Reddick. Following the ownership change, the dealership became Reddick Brown Ford. David then relocated to Florida full-time and began the next chapter of his entrepreneurial career.
Lee Agency — Florida
David established Lee Agency, initially operating as a Farmers Insurance agency. The business subsequently transitioned into Lee Agency Corp., an independent insurance agency. David built and operated the company until its sale in March 2026.
2026 — Building the Next Generation of Businesses
Following the sale of Lee Agency Corp., David became Managing Consultant to FL SUN Insurance, applying his experience in sales, operations, management, customer service and insurance to the growing organization.
At the same time, David continued expanding his automotive interests through D Lee Automotive, including automotive-related acquisitions and the development of Lee Mods Inc.
LVA Management Corp. was subsequently established as a business and property management holding company supporting David's broader business and property interests.
“Lee Mods may be a new company, but the experience behind it isn't.”
From automotive education and Canadian leasing and consulting, through Ford dealership ownership, insurance entrepreneurship and diversified business management, Lee Mods brings those experiences together.
Why I Built Lee Mods
Thousands of products are easy to add to a website. Making them easy to understand, easy to shop, and relevant to the vehicle in your driveway is much harder. That's the company we're building.
Your Vehicle. Your Mods.
David's vision for Lee Mods is centered around a simple idea: Your Vehicle. Your Mods.
Instead of forcing customers to search through thousands of unrelated products, Lee Mods is increasingly organizing its catalog around specific vehicles and platforms.
That includes popular truck, SUV, off-road, overland, and performance applications from Toyota, Ford, Jeep, Chevrolet, GMC, RAM, Nissan, Lexus, INEOS, Subaru, Honda, BMW, Porsche, Audi, Acura, Volkswagen and other manufacturers as the Lee Mods catalog continues to expand.
Customers should be able to begin with their vehicle, verify fitment, explore relevant product categories, and then choose the modifications that fit their build.
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RIGHT VEHICLE Shop around what you actually drive. |
RIGHT PRODUCTS Work with respected aftermarket manufacturers and suppliers. |
REAL SUPPORT Technology helps us work smarter. People remain accountable for the customer experience. |
Building Relationships With the Right Brands
Another important part of David's strategy is developing direct relationships with respected automotive manufacturers, distributors, and suppliers.
Lee Mods continues to pursue authorized dealer relationships and carefully expand its product offering across areas including suspension, lighting, armor and protection, recovery, racks and cargo systems, overlanding equipment, performance products, exterior accessories, interior upgrades, and vehicle personalization.
The objective is not simply to offer more products. It is to offer better choices from companies enthusiasts recognize and trust, backed by increasingly accurate product and fitment information.
Technology With a Human Behind It
Lee Mods uses modern e-commerce technology, data, automation, and artificial intelligence behind the scenes to help manage and organize a rapidly growing automotive catalog.
But David believes technology should make the customer experience more human, not less.
Lee Mods is therefore being deliberately developed around authentic automotive photography, useful product information, logical vehicle-based navigation, accessible customer support, and a clean OEM-inspired shopping experience rather than the generic look and feel common to many automated online stores.
When a customer has a fitment question or needs help finding the right product, there should ultimately be a real company—and real people—standing behind the website.
Where Lee Mods Is Going
David's ambition for Lee Mods extends well beyond launching another online parts store.
The long-term goal is to build Lee Mods into a nationally recognized automotive aftermarket destination—a place enthusiasts return to as their vehicles and builds evolve.
That means continuing to add strong manufacturers, improve fitment data, develop vehicle-specific collections, create useful automotive content, strengthen fulfillment and customer support, and make the website better every day.
Whether you're outfitting a Tacoma for the trail, modifying a Bronco or Wrangler, personalizing a new GX 550, upgrading a WRX, preparing an INEOS Grenadier for an expedition, or simply looking for the right accessory for your daily driver, the objective remains the same: make it easier to find the right modification for your vehicle—and feel confident buying it.
A Message From David
“Lee Mods is being built around something I've always believed in: take care of the customer, represent good products properly, and keep improving.
Automotive enthusiasts put a tremendous amount of time, thought, and money into their vehicles. They deserve a shopping experience that respects that passion.
My goal is for Lee Mods to become a company customers know, trust, and come back to throughout the life of their vehicle—and for their next one.”
— David J. Lee, Founder & President
LEE MODS INC. | Your Vehicle. Your Mods.
Driven by Experience. Built for Adventure.